Statement of Intent

 

Statement of Intent

My plan for a BBC 3 documentary is how someone had become successful and famous by working hard but then had a downfall with scandals and problems. The documentary will show what they overcame to become successful and what sacrifices they made. What they did with their fame and success, but then what happened when information came out about them in a negative way. How people found out that this popular celebrity turned out to be a criminal that used people inhumanely. This person was a social media influencer who had a problematic childhood, they were innovative and posted types of funny short videos, that were different to what people were posting on social media. Later with this fame they use it to make their own made product, this was a well-liked product that had sold out every release. However, people that worked for them claimed that they were a very verbally abusive employer and their product was made by young children in underdeveloped countries in poor working conditions.

This documentary will follow with the ASA (Advertising Standards Authority). The ASA is the UK’s independent advertising regulator. It ensures that any advertisements in the UK media are legal, decent, honest and truthful. This means that the posters that will be used for advertisement for the documentary will cohere to these rules as it will not contain any violence and anti-social behaviour content in the posters. This is important that these posters follow the ASA rules as these posters will be used in public places that will be seen not just by the intended target audience but also different members of the public like young children and if are not following the ASA then they could potentially get scared by the poster. This directly links to media representation as I want my poster to be portrayed in a positive way for the intended target audience and make the documentary be seen positively as this means that people will want to watch the documentary

The target audience for this documentary is people aged 16-25. In order to reach this target audience, the layout of the posters must be appealing to them, this is through the colour theme, font and taglines. The intended target audience are fans of groundbreaking documentaries this means that the posters for the documentary must stand out among other documentaries, because this audience is younger and born in the technology era then the documentary should focus on something that is based of recent technology/social media.